King’s Road is one of London’s top shopping locations, stroll for over a mile and browse over 160 shops. From iconic department store Peter Jones to boutiques and pop-ups, King’s Road has always re-written the rules of fashion. From King Charles’ waistcoat to Mary Quant’s miniskirt and Vivienne Westwood’s tartan two-piece. King’s Road has always rewritten the rules of fashion. Today, its shops are a melting pot of styles and tastes – from fresh British designers to elegant Scandi style. You’ll find cult boutiques sitting side-by-side with sustainably minded newcomers.